Let us handle the complex details for you.
Save yourself time and increase your sales.
PPC: Pay Per Click
What is Pay Per Click? I thought it was Paper clip!
Pay per Click advertising uses advertisements that appear in the right hand column or above the natural listings on the left hand side of the search engine results page. These ads convey your message to a qualified prospect. Spark Internet Marketing's Yahoo and Google Certified Ad Specialists are qualified to construct Pay per Click targeted ad campaigns for your desired target market.
At a time when the customer is hungry for your product or service, visibility of your advertisement is critical. Paid search quickly puts your company on the busiest intersection in town with customers looking to shop for your product or service. You're only investing when someone clicks on your site. You have total control as you only pay per visitor; achieving free visibility.
The rank or relative positioning of PPC campaign ads are based on an open bidding system. In this system, advertisers bid to have their advertisement listed. The bid amount is paid by the advertiser when a visitor clicks on the ad. Hence, this is also known as a "cost per click" program.
Why hire a Google Certified Expert when I can do it myself?
Implementing a successful paid search campaign is getting more complex as search engines constantly improve their algorithms to score your advertisement and website on quality of relevancy. A poorly run campaign can cost significantly more and convert far less visitors than a campaign run by a seasoned professional. If you have experienced some frustration in the past with running your own Pay per Click campaign please speak with our Pay per Click team. Our Google and Yahoo! certified teams have the expertise and wisdom to help your Pay per Click campaign generate positive results. Please see the credentials of our PPC specialists .
Our process is very detailed. We address the following elements of your business and website when putting together a Pay Per Click Advertising campaign:
Business and website review
- Detailed keyword research which includes both "short tail" and "long tail" keywords
- Professional ad text creation
- Ad text testing to establish the best performing ads with the highest click through rate
- Professional campaign & ad group organization
- Geographic and content network targeting where appropriate
- Day Parting to help account ROI
- Campaign upload into the Google Ad Words system and initial bids set
- Set up of conversion tracking system to help measure ROI of campaign
Routine Maintenance & Optimization
- Daily account budget monitoring
- Ad text optimization through testing and creation of new ad text
- Keyword optimization
- Bid management
- Reporting
- Monthly keyword reports
- Monthly ad text reports
Pay per Click Additions
- Analytics set-up, monitoring and goal tracking
- Review of reporting and consultation
- Landing page recommendations and optimization
- Conversion consultation
- Landing page and site uptime monitoring
How do our experts increase your Return on Investment?
- Integrate with your other marketing initiatives
- Beat your competition to the most valuable customers
- Stay fresh with relevant and exciting ad text
- Gain tactical insight from specific research and analysis
- Create and convert more visitors into customers with professional landing pages
- Stay focused on your business strategies by allowing Spark to manage day-to-day bidding
- Direct market to your customers when they are searching for you.
How much does it cost?
Our consulting fees are geared towards offering maximum value for our clients pay per click campaigns. Pleaes contact Clive Lobo (905 663-2404 ext 113) to obtain a quote for operating and optimizing your pay per click marketing campaigns.
Monthly Contracts: All our contracts are month to month which gives us the added incentive to continuously improve your account and drive towards a healthy and profitable marketing campaign.
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